The Henequén art gallery has more than 700 clients, including hotels, stores and individuals. Sales on Facebook represent 40% of the company’s income, making the social network “the spinal column of the business.”
“I used to spend a lot of money going to expos, traveling and everything, but now I’m spending less on that,” he said.
Another entrepreneur who attended the training was Mayela Contreras, who took a three-hour bus ride with her partners from Tekax, a municipality in southern Yucatán.
Originally from Oaxaca, Contreras founded the “La Sultana” brand in Tekax, which produces salsas and pineapple preserves with habanero chiles.
“These are traditional products of Tekax,” she told El Financiero. “All of our products are made in the traditional way; the washing, the peeling, the roasting.”
Contreras and her 15 partners sell the products from door to door, but they hope to be able to use the skills they learned at the Boost your Business training to make sales on Facebook.
Source: El Financiero (sp)