FAQ

/FAQ
FAQ2018-07-28T09:41:37+00:00
Getting Started2018-03-02T08:19:48+00:00

Welcome to our website! This FAQ which stands for Frequently Asked Questions, is designed to help you to navigate our site and for us to answer the most common questions we get from visitors. Both our site visitors and our partners have questions specific to their needs so we’ve tried to include those in relevant sections based on what your needs are. For example, how to place ads on specific sections of our site is not a question a visitor looking for a restaurant would ask. 

Here goes. If we didn’t answer your question please use the contact form and we will get back to you just as soon as we can. 

 

Technical2018-03-01T17:11:50+00:00

If you know anything about website design, and you don’t have to, there are thousands of lines of code to create what you see on our site. We do our very best to check and recheck that everything works on our site the way it is supposed to; but we’re no more perfect than anyone else, so sometimes we miss something. We’re also constantly updating our site with new features, often working with developers who aren’t perfect either. Our site is based on WordPress, the most popular CMS system now in use. In eleven short years WordPress now runs over a quarter of the world’s websites. It includes translations into some 56 languages and comes up literally millions of times in every search every minute of every day. The basic code was developed eleven years ago; however, there are now almost thirty thousand plugins to enhance the capabilities of WordPress. It’s no doubt heading for world dominance in a few short years.

If you experience any technical issue, big or small, from a spelling mistake to something that doesn’t quite the way you think it should, please let us know and we’ll get right on it. Every day we’re shocked by the number of major brand websites that have numerous things that don’t work. We certainly don’t want to be one of them.

Thanks!

Common Website Terms2018-03-01T17:44:20+00:00
  • WWW – the world wide web

  • Website – a site built on a unique domain name

  • Domain Name – an identification string that defines a realm of administrative autonomy, authority or control within the Internet

  • DNS – Domain Name Servers (DNS) are the Internet’s equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses.

  • ADDRESS BAR – The white bar towards the top of your computer screen. It will normally have something typed in it that starts with “http://” This is where you type in the address of a website that you want to visit.

  • BANDWIDTH – bandwidth relates to how much a resource is used.

  • BROADBAND – Relates to a type of internet connection. When someone says they have a broadband connection it means they are connecting using a service that provides greater speed. ADSL is one example of a broadband connection.

  • BROWSER When you visit a website, you are seeing it on a browser. Websites look very different in reality to what you see when you visit it. Everything is in fact encoded. A browser is the piece of software that decodes everything so that what you see is an attractive page rather than a lot of coding. Google Chrome is an example.

  • CACHE Every time you do anything on your computer, it stores this in memory so that the next time you try to do the same thing, it happens quicker than having to wait from scratch. The place where it stores all this is called the “cache”. It is a good idea to clear your cache frequently because it can slow down your computer when it gets too full.

  • CASCADING STYLE SHEETS Also referred to simply as CSS, Cascading Style Sheets are used to define the look and feel of a web site outside of the actual HTML file(s) of the site.

  • COOKIE – A small piece of information that certain websites store on your computer when you visit them. Cookies are normally harmless and the reasons for using them vary.

  • FTP CLIENT – The software program used to upload a website to a host server. FileZilla is a popular program.

  • HTML – Hyper Text Markup Language. This is the base language that s used for creating websites.

  • HTTPHyperText Transfer Protocol. This is a method used to transfer information on the internet and normally precedes the “description” of the actual resource being accessed and transferred. For example, web sites and web pages are one type of resource, identified by their domain name.

  • HTTPS – Similar to HTTP, HTTPS stands for HyperText Transfer Protocol over SSL (Secure Socket Layer) or, alternately, HyperText Transfer Protocol Secure. Like HTTP, it”s a set of rules for transferring hypertext requests between browsers and servers, but this time it”s done over a secure, encrypted connection.

  • HYPERTEXT – Hypertext is any computer-based text that includes hyperlinks. Hypertext can also include presentation devices like tables or images, in addition to plain text and links.

  • RSS  – Really Simple Syndication is a standardized XML format that allows content to be syndicated from one site to another. It’s most commonly used on blogs. RSS also allows visitors to subscribe to a blog or other site and receive updates via a feed reader.

  • URL Uniform Resource Locator. Allows all resources on the internet to be located in a uniform manner. A URL is a website address that has all the pertinent information for finding the exact location attached to it.

Payment Terms2018-03-01T18:01:11+00:00

After a lot of trial and error, including some costly errors, our site only accepts payments through PayPal. The world is not as trusting as it used to be and people take advantage of website designers who do the work, release the code to the client, then don’t get paid. PayPal verifies that the client has valid payments and protects us against any credit card fraud, which in 2016, Mexico took the winning title with 56% of residents reporting experiencing card fraud in the past five years. We work hard for our money and expect to be paid for it.

Right now we are still in the process of setting up our PayPal account to be able to accept payments in pesos. We are finalizing our banking arrangements and will soon be able to accept payments for our services. Stay tuned!

Pricing2018-03-01T19:42:23+00:00

Our pricing is extremely competitive! All our sites are city portals designed to focus on the local community needs. from providing information for those visiting the area, like those looking for restaurants and hotels, to those who live in the community, for news and a business directory for goods and services. We don’t focus on large national accounts because they usually spend their dollars on their own marketing programs. We include banks more for information than for publicity. Most people will know where the local Walmart is and don’t need our site to find it.

Instead we work with local businesses, large and small, to give them what is often their first presence on the internet. From small retail stores to local tradespeople we want to include everyone. The value of internet is widely accepted, but is can also be very costly. We want to change all that by offering incredibly affordable advertising to the smallest of companies and individuals. In some cases one new customer can pay for a month’s worth of advertising on our site.

From the moment we first meet you, possibly by adding yourself to our free business directory, our goal is to work with you at every stage of your growth. We don’t just take your money and walk away. Our “sales” people know they are there to build a longstanding relationship with you, not to sell you anything and certainly not to oversell you for their own paychecks. We know as we help you grow we will also grow. Our business is based exclusively on referrals and no one gets any referrals if they don’t delight clients.

We also don’t base our rates on what other websites are charging because it means nothing to us. The only thing important to us is your budget and your growth. Obviously we also want to grow and flourish to be around for a very long time, but we’re going to do that by providing the best service we can and at a price our clients can afford. Nothing else makes sense to us.

Navigation2018-03-02T08:13:24+00:00

Navigation is designed to help users get from point A to all other points on a site. And keeping the nav menu in a fixed place enables users to navigate the site from anywhere on the page. Many websites ‘stick’ their main navigation to the top of the screen as the user scrolls down to explore content.

This has become easier thanks to CSS  (Cascading Style Sheets) and many website themes now come with a sticky navbar as the default, and this trend is showing no signs on going anywhere. Consistent navigation and usability are both important, but the fixed navbar is also handy for mobile users, where the site is naturally longer and thinner.

Our site uses a number of navbars or menus to make it as easy as possible to find what you are looking for. Our main menu on the home page breaks the content into a number of specific content areas and includes drop-down menus to make more detailed selections. Different sections then have menus or navbars specific to that section, for example, our Real Estate section. Every page includes a button on the far left to return you to the main home page.

If you have any trouble navigating our site please let us know in the contact form.

Thanks.

Advantages and Disadvantages2018-03-02T09:09:45+00:00

by Linda Emma

Digital Advertising is an awesome avenue to build your brand and make sales, but only if you do it well.

More than 4 billion people use the internet. If you want to build your business brand, reach prospective customers, and make more sales, you can no longer ignore digital advertising. But beware: There are ineffective strategies that can eat your ad dollars in record time, leaving you with little to show for your advertising efforts. However, the advantages outweigh the disadvantages.

Advantage: Your Customers Are on the Internet

Do you know anyone who doesn’t use the internet? The fact that it is so ubiquitous is probably the most compelling reason to get on board. Platforms like Facebook, Instagram, Twitter and LinkedIn give you ample opportunities to put your products or services in front of potential customers. The Google Display Network is a true advertising behemoth with more than 2 million publisher sites on which you can advertise.

Advantage: You Can Target Effectively

Imagine you could take a snapshot of your best customer and duplicate him a hundred times. With look-alike audiences on social media platforms, you almost can. Facebook and similar networking channels have troves of demographics they share with advertisers, so you can hone in on users who are most likely to purchase your products. Target prospective customers or clients by job title on LinkedIn, connections on Facebook, or interests and behaviors on Instagram. Unlike the wide net approach of traditional television and radio advertising, internet advertising lets you find the right prospects at the right time and show them an ad they may care about.

Advantage: You Can Closely Monitor Spending

You can spend thousands of dollars on a 30-second television ad that might reach someone who might be interested in what you have to sell someday. You can also spend thousands of dollars on internet ads, and only pay when people who are interested in your products click on your ad. With digital ads, you can set a spending cap and limit the number of times a prospective customer sees an ad in a given period.

Advantage: You Can Track Your Results

Digital advertising allows you to monitor and track the results of all your campaigns. You can find out when a lead converted into a sale, note the platform where it happened, and determine what kinds of ads are working best for your particular demographic. The internet with all its minute tracking abilities allows you to measure the return on investment of your marketing dollars.

Disadvantage: It’s Complicated

There are lots of choices when it comes to advertising on the internet. You can choose search advertising, so your ads show up when a target audience is looking for just what you offer or display ads that appear where your most likely prospects roam on the internet. There are even native ads that show up on publisher sites and blend in so well that they appear not to be ads at all. Then there are remarketing ads that target someone who’s visited your website with a customized message that appears in front of them somewhere else on the internet. Add to those choices the way you pay. With pay-per-click ads, you pay when someone clicks, but how much are you willing to pay? For those search ads, you’ll need to identify key search terms and decide how much to bid on each word. There are lots of levers to pull.

Disadvantage: Mistakes Can Be Costly

Because digital advertising is complicated, it’s not uncommon for businesses to make mistakes. Choose the wrong keywords, neglect a bidding cap, target ineffectively, or leave a campaign running when you thought it was off, and you can spend a fortune without turning a single lead into a sale. For example, if you run a campaign on Facebook but your customers are more likely to be LinkedIn users, you’re unlikely to convert a lead. If you don’t cap your bids, you could blow through the money you thought would last months in a matter of days.

Disadvantage: Competition Is Fierce

It depends on your products and market, but internet advertising competition can make ads prohibitively expensive. Those keyword bids? If you can only afford 10 cents a word, but your competitor can pay $10, you don’t stand much of a chance. For some businesses, it makes sense to build a good website and then rely on traditional advertising methods that have always worked in the past.

Disadvantage: Ad Fatigue Is Common

Have you ever been on a site and seen an ad for a product on which you recently ran a search? That’s internet advertising at its most typical, but have you also noticed that after a while, those ads don’t even register on your radar? It’s like they’re invisible. It’s a common and pervasive problem with running ads on the internet. If the campaigns aren’t run correctly, your brand and its products suffer from ad fatigue.

You have lots of marketing choices, and the internet should probably be one of them. Do your research to ensure that you reap all the benefits and avoid the pitfalls.

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